CX First

KFC Testimonial – Putting the Customer’s Voice at the Heart of Network Actions

Discover how KFC uses CX First to turn customer feedback into operational levers, track performance, and strengthen team engagement.

Multi-sources

Context & Challenge

Before CX First, customer feedback was collected through multiple channels — satisfaction surveys, online reviews, internal feedback — but using it in a consistent way remained a challenge. Improvement areas were identified but rarely prioritized or translated into tracked action plans.

KFC integrated all its customer voice streams (NPS surveys, social media interactions, platform reviews, internal audits) directly into CX First. This centralization enables a unified, secure view of indicators, accessible to each site manager for precise local management.

Strategic decision-making

Explore.

Thanks to CX First’s interactive dashboards, managers can segment results by geographic area, type of outlet, or time period. Semantic analysis of verbatims helps understand the sentiments expressed by customers and identify recurring themes on which to act.

"CX First gives me a clear and simple view of improvement areas thanks to the action plans implemented. It’s truly appreciated by the network!" — Stéphanie Jourdan, Head of Voice of the Customer – KFC

Operational impact

Deploy.

The Deploy modules turn insights into actions: each site has personalized action plans with real-time tracking. Automated alerts allow teams to respond quickly to critical issues. This collaborative approach ensures network alignment around the same improvement goals and strengthens customer satisfaction.

Discover CX First

Take back control of the customer experience.

CX First: the strategic hub that transforms the voice of the customer into a performance driver.

  • Centralize your data, manage your teams, align your decisions—all in a single platform designed for executives.
  • Already 60,000+ connected sites • 200,000 users • 200 clients in 30 countries

Explore our other use cases

Saint-Gobain – Customer Voice and E-Rep Management for 12 Brands

Saint-Gobain – Customer Voice and E-Rep Management for 12 Brands

Saint-Gobain centralizes VOC & E-Rep data from 12 brands in 4 countries using CX First. An AI solution for personalized dashboards, targeted alerts, and local/group action plans.

Compagnie des Alpes – Voice of the Customer and E-Rep for 18 Parks

Compagnie des Alpes – Voice of the Customer and E-Rep for 18 Parks

Compagnie des Alpes uses CX First to centralize and analyze VOC & E-Rep across 18 parks in 5 countries. Benchmarks, AI coding, and action plans optimize the visitor experience.

KIA | Labeling Sites to Boost Quarterly Bonuses

KIA | Labeling Sites to Boost Quarterly Bonuses

KIA uses CX First to monitor sales, after-sales service, and E-Rep against 2,000 competitors. Dashboards, AI coding, and site labeling optimize performance and quarterly bonuses.

Mercedes-Benz Cars Testimonial – How CX First Speeds Up Information Sharing and Network Efficiency

Mercedes-Benz Cars Testimonial – How CX First Speeds Up Information Sharing and Network Efficiency

Discover how Mercedes-Benz Cars leverages the Connect, Explore, and Deploy modules to streamline KPI and field feedback management, ensure precise oversight, and enable continuous improvement in customer satisfaction. Multi-sourced data and massive information sharing.

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